2016-2017 Program Advertising - 25th Anniversary Season

Professional Season

Jekyll and Hyde (bonus offer)

October 20th - 23rd, 2016


Hunchback of Notre Dame

January 26th - February 5st, 2017


Dreamgirls

March 9th - 19th, 2017


Tarzan

May 4th – 14th, 2017


Conservatory Season

A Lyrical Christmas Carol

December 15th - 18th, 2016


The Lion King Jr.

March 23rd - 26th, 2017


Hair

May 18th – 21st, 2017


About our Audience

Pittsburgh Musical Theater has been the region's world-class live, professional theater for 24 years. PMT is dedicated to excellence in producing an electric range of live theater in the Pittsburgh community.

PMT's audiences are diverse and growing. The average ticket buyer is:

  • Age: 45+
  • Well-educated
  • Most live in attractive zip codes in Pittsburgh Area
  • Most support multiple charities
  • Most households have subscribed for over 15 years, PMT boasted an 87% subscription renewal rate in 2014.
  • Families love Pittsburgh Musical Theater - 53% of our audience have children that accompany them to the theater.

Advertising Benefits

PMT Reaches more than 50,000 people in a season!

  • Coverage: October, 2016 – May, 2017
  • Exposure:
    • Professional Season - 4 productions - 25 performances - 10,000 circulations
    • Conservatory Season - 3 productions - 12 performances - 5,000 circulations
  • Convenience, Flexibility and More:
    • Art can be changed per show
    • Printed inserts can be added to any program
    • Free online link to your business active link year round

BONUS!Purchasing the 3-show professional season includes placement in the Conservatory / CAPA collaborative production taking place in the Byham Theater in the Fall..


Program Rates and Mechanical Requirements

Professional Season Rates:

1 Show 2 Shows 3 (4) Shows
Full Page $425 $800 $1125
½ Page $275 $500 $700
¼ Page $175 $300 $420

Conservatory Season Rates:

1 Show 2 Shows 3 Shows
Full Page $300 $425 $800
½ Page $150 $275 $500
¼ Page $100 $175 $300

Entire Season Rates:

Full Page Half Page Quarter Page
$1,725 $1,050 $620


Mechanical Requirements:

Width Height DPI
Full Page 5.00″ 8.00″ 300+
½ Page 5.00″ 3.875″ 300+
¼ Page 2.3125″3.875″ 300+
  • It is preferred that all ad materials be submitted as electronic files
  • All ads are subject to publisher's approval
  • Accepted Formats:
    • PDF with embedded fonts
    • PNG - 24bit, flattened image with no transparency